“We started to work on our packaging, and we recognized that we necessary to make a thing that wasn’t about becoming poured, but that would be eaten the way bottle water was,” Swanson mentioned. “We intended an ergonomic package that buyers would wish to drink from, and introduced in 2016.” https://medium.com/@GabletopPak/water-in-carton-gable-top-paks-sustainable-revolution-unveiled-c8f34fd7b89a